Why Freshness Matters (with Cosmetics)

In this day and age, being a budget conscious consumer has never been easier. Not only can you purchase products for dirt cheap prices at the supermarket but Frankenstein ingredients keep them “fresh” for years.

With a year past expiration these products often work just as “well” as when you purchased them. What does it say about a product that is as effective from Day 1 as it is in Year 2 or even 3?

The “fresh” label is thrown around a lot. Products made fresh create a fresh feel, freshy smell and makes your skin feel fresh! The problem? Most products on store shelves can’t be made fresh. The product turnover (rate they sit on the shelf) isn’t high enough. Even if the big companies could, they wouldn’t due to fear of margins.

Since skin care products are derived from plants and animals (though Carley’s avoids animal products) – their has to be a point where these ingredients lose effectiveness. This is where products that would otherwise go stale are pumped with ingredients to prolong lifespan. This is where that term “Frankenstein products” comes into play. Or if your a little more modern – think of the villain Bain that needed toxic chemicals to keep his powers.

The benefit of selling online is that product turnover is high. What is made in a lab one day can be packaged up the same day and ready to be shipped by the morning. Compared to products sitting on store shelves – that’s like comparing a fresh doughnut to a Twinkie!

What happens to ingredients when they go stale?
They become less effective. Most skin care products today are made in a pH acidic formula to take advantage of the long term preservatives (parabens). This is how big manufacturers get away with making millions of products at one time. Even if it takes years for them to be sold.

How long do you have before a product goes stale?
A typical retail product will have a shelf life of several years. It’s hard to know because there are no manufacture dates. Retail requires a long shelf life. We make everything in small bactches and ship fresh. We recommend you use within one year.

How can you prolong freshness?
Refrigerate – Products containing delicate ingredients such as the Eczema Cream, Eye Cream, Virgin Coconut Moisturizer, Lip Balm, Foot Balm, Tamanu Cream, Regeneration Cream and Rose Hip Cream are all stored in refrigeration. When not in use for a prolonged period, keep these products refrigerated. Don’t freeze them!

Keeping the products out of direct sunlight helps – FreeDigitalPhotos.net

Sun – Just like your own skin, the sun can damage products. Try and keep any product out direct sunlight. This means keeping your shower window sill clear.

Preservatives – The more preservatives, the longer a product lasts. More importantly, the more preservatives the higher likelihood of skin irritation. To last any time on your bathroom counter a product needs some preservatives. This is why we carefully choose which preservatives are used – usually just a trace amount (less than 0.4%) of Germall Plus. No “natural” preservative can really ward off any significant bacteria or staleness.

As a general rule of thumb, use products within a year. We date ours as such. If you aren’t finishing these in a year, you aren’t using them enough.

Products Mentioned:

Comments

comments

One thought on “Why Freshness Matters (with Cosmetics)”

Leave a Reply

Your email address will not be published. Required fields are marked *