Tag Archives: capuacu

Straight from the Amazon Rainforest

One of our customers recently told us, that she would never buy anything from the Amazon Rainforest. She, of course, was afraid we were contributing to the deforestation. The opposite is true. The natives derive valuable income collecting fruit from these ancient Cupuaçu trees. Cupuaçu grows wild in the Amazon Rainforest. I repeat: No clear cut farming, these trees grow wild. Your purchase helps to support these indigenous people.

Same is true for most of the ingredients we use. We pay top price for the best ingredients. Whenever possible our ingredients are of the “raw” variety. This is much closer to the way nature intended it. Most companies turn seemingly exotic ingredients such as Shea butter into industrial paste using chemicals such as hexane. We purchase this same butter directly by indigenous tribes of Africa. You will notice each tribe provides their own signature color and method of extraction. The difference in quality in these types of seemingly common ingredients is striking. This is where environmental responsibility and a better product go hand-in-hand!